Armin van Buuren sends a shout-out to South Africa

<div dir="ltr" style="text-align: left;" trbidi="on"> <h2 style="margin: 0cm 0cm 0.0001pt; text-align: center;"> </h2> <h2 style="text-align: justify;"> <span style="color: #ff0072;"><span style="line-height: 16.8666667938232px;">Armin van Buuren sends a shout-out to SA  </span><span style="line-height: 16.8666667938232px;">with innovative Heineken </span><span style="line-height: 16.8666667938232px;">® QR Code at Ultra </span><span style="line-height: 16.8666667938232px;"> February 2015</span></span></h2> <h2 style="line-height: 16.8666667938232px; text-align: justify;"> </h2> <div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXQAtVIqNlzclJnS1gJSUQndMwljXMfaZrkJuywGyyubgJGAei2GaHVNWnkDwwbVQsWSzzH8PUByL1T7Nd9yG8bX6nb2lgZoz8uffLwk9BnfWfYC4v990DAuEYlW2nM4BbGSIRGA9vCcZZ/s1600/armin+van+buuren.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img alt="armin van buurenultra south africa 2015" border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXQAtVIqNlzclJnS1gJSUQndMwljXMfaZrkJuywGyyubgJGAei2GaHVNWnkDwwbVQsWSzzH8PUByL1T7Nd9yG8bX6nb2lgZoz8uffLwk9BnfWfYC4v990DAuEYlW2nM4BbGSIRGA9vCcZZ/s1600/armin+van+buuren.jpg" title="armin van buuren" width="576" /></a></div> <div class="separator" style="clear: both; text-align: center;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; line-height: 16.8666667938232px; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span lang="EN-GB" style="color: black;"><span style="font-family: inherit;">The Heineken® Star Club VIP viewing deck, overlooking the crowds at Ultra South Africa, in Cape Town and Johannesburg, saw brand fans taking selfies from the highest vantage point available, sharing the deck with some of the hottest festival performers, and creating bespoke QR codes with hidden messages to spark conversations.<u></u><u></u></span></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; line-height: 16.8666667938232px; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; line-height: 16.8666667938232px; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span lang="EN-GB" style="color: black;"><span style="font-family: inherit;">There’s no doubt that music is the biggest draw-card at Ultra South Africa. But what premium beer giant, and sponsor of the festival, Heineken® knows, is that men and women of the world also revel in the chance to meet like-minded souls, have unique experiences, and share them across social media platforms.<u></u><u></u></span></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; line-height: 16.8666667938232px; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; line-height: 16.8666667938232px; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span lang="EN-GB"><span style="font-family: inherit;">Heineken® created an innovative and entertaining way for festival goers to meet new people. They created a special place where fans could create and wear stickers, displaying their very own QR code, containing a hidden message of their choice.  To read their message other festival-goers had to simply scan the code, which was a great conversation starter.<u></u><u></u></span></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; line-height: 16.8666667938232px; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; line-height: 16.8666667938232px; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;">Even international superstar, Armin van Buuren, got in on the action and created a hidden message for South African fans: “<i>Howzit South Africa, awesome to be back</i>”.<u></u><u></u></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; line-height: 16.8666667938232px; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; line-height: 16.8666667938232px; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span style="font-family: inherit;"><span style="color: #1f497d;"></span><span lang="EN-GB" style="color: black;">Scanning the QR codes turned out to be a great excuse to approach new people, and became the talk of the festival.<u></u><u></u></span></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; line-height: 16.8666667938232px; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; line-height: 16.8666667938232px; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span lang="EN-GB" style="color: black;"><span style="font-family: inherit;">Once their stickers were in place, fans were also given access to the 7 meter tall Heineken® Star Club viewing deck boasting the best view in the house – and a selfie moment not to be missed.<u></u><u></u></span></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; line-height: 16.8666667938232px; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; line-height: 16.8666667938232px; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span lang="EN-GB" style="color: black;"><span style="font-family: inherit;">No surprise many of the top local and international acts performing at this year’s festival, found their way to the Heineken® Star Club after their sets – giving Heineken® fans unsurpassed access to the talent of the day.<u></u><u></u></span></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; line-height: 16.8666667938232px; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div class="MsoNormal" style="background-color: white; color: #222222; line-height: 16.8666667938232px; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <span lang="EN-GB" style="color: black;"><span style="font-family: inherit;">“Our association with Ultra South Africa is a long and proud one, but this year we focused more heavily on the social aspect of the festival.  Heineken® added a unique contribution to the festival experience and gave fans the opportunity to not only enjoy live music, but also to open their world and make new friends”, says Tjeerd Veldhuis (Heineken® Marketing Manager).<u></u><u></u></span></span></div> <div class="MsoNormal" style="background-color: white; color: #222222; margin: 0cm 0cm 0.0001pt; text-align: justify;"> <br /></div> <div style="background-color: white; color: #222222; text-align: center;"> <span style="font-family: inherit;"><b><span lang="EN-GB">Heineken</span></b>^{<span lang="EN-GB">®</span>}<b><span lang="EN-GB"> Open Your World<u></u><u></u></span></b></span></div> <div style="background-color: white; color: #222222; text-align: center;"> <br /></div> <div style="background-color: white; color: #222222; text-align: center;"> <br /></div> <div style="background-color: white; color: #222222; text-align: justify;"> <span lang="EN-GB"><span style="font-family: inherit;">HEINEKEN® Not for Sale to Persons under the Age of 18.  Enjoy Responsibly.                  <wbr></wbr>             </span></span></div> </div> <!-- Blogger automated replacement: "https://images-blogger-opensocial.googleusercontent.com/gadgets/proxy?url=http%3A%2F%2F2.bp.blogspot.com%2F-Iyqo71Rp6bQ%2FVN4jFxX9yrI%2FAAAAAAAANAc%2F623ZROGcU2k%2Fs1600%2Farmin%252Bvan%252Bbuuren.jpg&container=blogger&gadget=a&rewriteMime=image%2F*" with "https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgXQAtVIqNlzclJnS1gJSUQndMwljXMfaZrkJuywGyyubgJGAei2GaHVNWnkDwwbVQsWSzzH8PUByL1T7Nd9yG8bX6nb2lgZoz8uffLwk9BnfWfYC4v990DAuEYlW2nM4BbGSIRGA9vCcZZ/s1600/armin+van+buuren.jpg" -->

Armin van Buuren sends a shout-out to South Africa

Armin van Buuren sends a shout-out to SA   with innovative Heineken  ® QR Code at Ultra   February 2015 The Heineken® Star Club ...

ARMIN VAN BUUREN ANNOUNCED COOPERATION HEINEKEN AND RELEASES NEW SINGLE CALLED ‘SAVE MY NIGHT

<div class="separator" style="clear: both; text-align: center;"> <a href="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgS50KJi8eF-Lw2owuQDCxH6p0VO5IS3Y2bsBpDxpZWXOWdxqq9zFgIGPnFGRf4eoUuKqo2k-LK-ciGxWiul-LqGkIMoSsVDkvWb_mKq5nePiDyz-4Lkb8Ns9-MQyWwNf-iYktlPt0tJhQ/s1600/ARMAS1022.jpg" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><span style="color: #f1c232; font-family: inherit;"><img border="0" height="640" src="https://blogger.googleusercontent.com/img/b/R29vZ2xl/AVvXsEgS50KJi8eF-Lw2owuQDCxH6p0VO5IS3Y2bsBpDxpZWXOWdxqq9zFgIGPnFGRf4eoUuKqo2k-LK-ciGxWiul-LqGkIMoSsVDkvWb_mKq5nePiDyz-4Lkb8Ns9-MQyWwNf-iYktlPt0tJhQ/s1600/ARMAS1022.jpg" width="640" /></span></a></div> <span style="font-family: inherit;"><strong style="background-color: white; line-height: 20px;"><span style="color: #f1c232;">Today Grammy-nominated DJ Armin van Buuren announced a new partnership with Heineken, seeking to challenge his fans to stay in control whilst having a great night.</span></strong><br style="background-color: white; color: #464646; line-height: 20px;" /><br style="background-color: white; color: #464646; line-height: 20px;" /><span style="background-color: white; color: #464646; line-height: 20px;">The global campaign, called “Dance More, Drink Slow”, delivers a powerful responsible drinking message in a new, compelling way. It focuses on making moderate drinking an aspirational behaviour when enjoying a night out, highlighting the importance of staying in control.</span><br style="background-color: white; color: #464646; line-height: 20px;" /><br style="background-color: white; color: #464646; line-height: 20px;" /><span style="background-color: white; color: #464646; line-height: 20px;">At the centre of the ‘Dance More, Drink Slow’ campaign is a new Armin van Buuren track called “Save my Night”, which encourages and celebrates moderation during a night out.</span><br style="background-color: white; color: #464646; line-height: 20px;" /><br style="background-color: white; color: #464646; line-height: 20px;" /><span style="background-color: white; color: #464646; line-height: 20px;">The ‘Dance More, Drink Slow’ campaign will also be brought to life through “The Experiment”, a film featuring Armin van Buuren. The social experiment focuses on two separate nights out in the same club with the only difference being the DJ. The film demonstrates the influence a DJ has on consumers to change their behavior to dance more and consequently drink slow.</span><br style="background-color: white; color: #464646; line-height: 20px;" /><br style="background-color: white; color: #464646; line-height: 20px;" /><span style="background-color: white; color: #464646; line-height: 20px;">The reason I have partnered with Heineken on ‘Dance More, Drink Slow’ is because we have a fantastic opportunity, and responsibility, to connect better with our audience and affect behavior change. Drinking responsibly is an important issue and being able to use music, specifically the “Save my Night” track, to innovatively deliver that message directly to fans on the dance floor is unique.”</span><br style="background-color: white; color: #464646; line-height: 20px;" /><br style="background-color: white; color: #464646; line-height: 20px;" /><span style="color: #f1c232;"><strong style="background-color: white; line-height: 20px;">Armin van Buuren - Save My Night is available at iTunes:</strong><span style="background-color: white; line-height: 20px;"> </span><a href="http://newsletter.armadamusic.nl/link.php?M=212296&N=1184&L=3915&F=H" style="background-color: white; line-height: 20px;" target="_blank">http://bit.ly/1gb4FG2</a><br style="background-color: white; line-height: 20px;" /><br style="background-color: white; line-height: 20px;" /><strong style="background-color: white; line-height: 20px;">Watch the music video here:</strong><span style="background-color: white; line-height: 20px;"> </span><a href="http://newsletter.armadamusic.nl/link.php?M=212296&N=1184&L=3916&F=H" style="background-color: white; line-height: 20px;" target="_blank">http://bit.ly/1gAEklB</a><br style="background-color: white; line-height: 20px;" /><br style="background-color: white; line-height: 20px;" /><strong style="background-color: white; line-height: 20px;">Check out ‘The Experiment’ here:</strong><span style="background-color: white; line-height: 20px;"> </span><a href="http://newsletter.armadamusic.nl/link.php?M=212296&N=1184&L=3917&F=H" style="background-color: white; line-height: 20px;" target="_blank">http://bit.ly/1aA4SPh</a><br style="background-color: white; line-height: 20px;" /><br style="background-color: white; line-height: 20px;" /><br style="background-color: white; line-height: 20px;" /><span style="background-color: white; line-height: 20px;">For more information visit:</span><br style="background-color: white; line-height: 20px;" /><a href="http://newsletter.armadamusic.nl/link.php?M=212296&N=1184&L=49&F=H" style="background-color: white; line-height: 20px;" target="_blank">www.arminvanbuuren.com</a><br style="background-color: white; line-height: 20px;" /><a href="http://newsletter.armadamusic.nl/link.php?M=212296&N=1184&L=3912&F=H" style="background-color: white; line-height: 20px;" target="_blank">http://www.theheinekencompany.<wbr></wbr>com/media/features/dance-more-<wbr></wbr>drink-slow</a><br style="background-color: white; line-height: 20px;" /><a href="http://newsletter.armadamusic.nl/link.php?M=212296&N=1184&L=3914&F=H" style="background-color: white; line-height: 20px;" target="_blank">Facebook.com/Heineken</a></span></span>

ARMIN VAN BUUREN ANNOUNCED COOPERATION HEINEKEN AND RELEASES NEW SINGLE CALLED ‘SAVE MY NIGHT

Today Grammy-nominated DJ Armin van Buuren announced a new partnership with Heineken, seeking to challenge his fans to stay in control whi...